03 — Publicações
Publicações académicas.
Lista curada — a lista integral e atualizada está no ORCID.
ORCID: 0000-0001-9941-6329 →12 resultado(s)
- 2026Playing against waste: A community built board game for sustainability educationPatrício, R., Ferreira, H., & Henriques, M.Proceedings of the Design Commit 2026: 2nd International Conference on Design & Industry. Guimarães, Portugal.Conference
- 2025Platform-Based Gamification to Foster Cross-Organisational Alignment—A Case StudyFerreira, H.Creativity and Innovation ManagementJournal
- 2025Neiva, R., Ferreira, H., & Azevedo, A.International Journal of Bank MarketingJournal
- 2025Reframing Strategic Gamification Adoption: A Multi-Stakeholder PerspectiveFerreira, H., Roseira, C., & Patrício, R.18th Annual Conference of the EuroMed Academy of Business (EMAB)Conference
- 2023Bibliometric Analysis on the Application of Fuzzy Logic into Marketing StrategyRosário, A. T., Dias, J. C., & Ferreira, H.Businesses, 3(3), 402-423Journal
- 2020Antecedents of the Adoption of Gamification in Strategy Alignment: An Exploratory Study of Middle Managers' PerspectiveFerreira, H., & Roseira, C.International Conference on Games and Learning Alliance (pp. 189-199). Springer, Cham.Conference
- 20207 P's of Gamification: A Strategic Design Tool for Ideation of Gamified SolutionsFerreira, H., Roseira, C., & Patrício, R.International Conference on Games and Learning Alliance (pp. 146-156). Springer, Cham.Conference
- 2020Support Local Businesses Through DesignFerreira, H.ISPIM Innovation Conference – Innovating in Times of Crisis, 7-10 June 2020. Event Proceedings: LUT Scientific and Expertise Publications. ISBN 978-952-335-466-1Conference
- 2018Antecedents and outcomes of middle managers' adoption of gamification as a strategic alignment toolFerreira, H., & Roseira, C.GamiFIN (pp. 48-54)Conference
- 2013'Welcome to the experience economy': assessing the influence of customer experience literature through bibliometric analysisFerreira, H.—Other
- 2011The Retail Store Experience Management: The Hello Kitty Case in PortugalFerreira, H., & Roseira, C.Proceedings of the 40th EMAC Annual Conference. European Marketing Academy (EMAC).Conference
- 2009A gestão da experiência do consumidor no ponto de venda. O caso da Hello Kitty em PortugalFerreira, H.—Other